The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.
As far as network marketing is concerned, I think it’s very difficult for an average person to get through what it takes to make money. Being told that they have to try to recruit their warm market, have home meetings, prospect strangers and attend hotel meeting every week. I believe these task are so painful and takes the average person too far out of their comfort zone, it feels like a relief to just quit. I personally believe in network marketing and there are some awesome companies and awesome products. But it seems like people have to go through a lot of pain and sacrifice before they can win in traditional network marketing.
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Have you ever looked at sites like Google or Facebook and asked yourself… “How can they make so much money when they aren’t even really selling any products?!” The truth is Google and Facebook are cashing in on their platforms. They’re taking advantage of the millions of people who come to their sites… Then view and click the ads on their pages. Those sites have turned into billion dollar companies by getting paid to send traffic to businesses. That’s why I’m excited to share Traffic Authority with you today. You can drive more traffic, leads and sales for YOUR business by STEALING the same business model as FB and Google (legally and ethically of course) How it works >
And don’t forget social media as a home-based business. Many churches, other non profit charities, and business owners NEED to advertise via social media. You can either be hired to do theirs or become a consultant who trains their staff. Many churches don’t know the Internet laws like an avid social media user does. They’ll need someone to teach them how to use social media and protect their organization while doing it. Ask me how I know. 😉 My husband and I have worked with some organizations who refused to listen and they ended up with some scandals. Take a gander at what happened to Pastor Alios Bell’s ministry reputation when someone who knows social media happened upon her indiscretion at Applebee’s. Google it. It went viral.
With the explosion of digital media, people began to engage with each other – and the companies they did business with – in new ways. The relevance of traditional print and broadcast channels declined, completely changing the consumer-corporation dynamic. Digital channels opened doors for consumers. No longer passive participants in a one-sided marketing conversation, consumers became empowered authors, publishers and critics. The digital landscape is participatory, an area where consumers exchange ideas. Marketers no longer drive the discussion. Everyday consumers are now the style makers and trendsetters.
A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company's social media marketer might then help promote these blog posts through paid and organic posts on the business's social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. We'll talk more about these specific digital marketers in a minute.