Using Dr Dave Chaffey's approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.[60]


As a transcriptionist, you will transcribe either video or voice recordings into written words. Although medical transcription is what usually comes to mind, the fact is that there is now far more need for general transcriptionists. With businesses and bloggers turning increasingly to podcasts and video to reach their audiences, these mediums are often turned into written content for marketing purposes or training materials.
This business is similar to the computer repair business, but you will take on all sorts of electronic equipment besides just computers. With smaller electronics, you will need to be prepared to have customers bring their repair projects to you, as you would have difficulty recovering the cost of driving around picking up broken equipment and returning it. You may also want to encourage people to give you their old electronics so you can use them for parts.
The job: Would you like the freedom to work remotely while helping others succeed? Those are the perks of working as a bookkeeper, says Ben Robinson, a certified public accountant and business owner who teaches others to become virtual bookkeepers through his online course, Bookkeeper Business Launch. We asked him for advice for making this career track work for you. You can read the full interview here.
Social Media Marketing - The term 'Digital Marketing' has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.
Hi Lashay, I just discovered your website, it’s wonderfully informative and hopefully exactly what I need to help make some extra money in my down time. I was wondering if you have any tips or if you could direct me to some of your videos that might already address my situation. I already have a full time job, but for the most part I’m still in need of additional earnings. What advice do you have for someone like me who would mostly be available during evenings to make some decent money working from home? I appreciate anything you think will help, thank you!

Appliances and electronics home business ideas: Appliance repair, computer repair, home theater design, television repair. Almost every household has a computer these days, and people need help when those laptops go toes up. The same applies to all their other electronics and appliances. Making house calls could really put you in demand if you have the skills.
Let the local public courses know about your coaching business. Cultivate relationships with the staff and encourage them to recommend you as a coach. Another place to look for customers is in the corporate world. Golfing is a game that business people use to develop relationships outside the office. You do need to be a better than average golfer to develop a reputation as a golf coach. You also need to be a good teacher, know how to be motivational and be willing to work with many different types of people.
In the 1990s, the term Digital Marketing was first coined,.[12] With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant part of marketing technology.[citation needed] Fierce competition forced vendors to include more service into their software, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM software after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the "You Will" campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad.[13]
Hi Lashay, I just discovered your website, it’s wonderfully informative and hopefully exactly what I need to help make some extra money in my down time. I was wondering if you have any tips or if you could direct me to some of your videos that might already address my situation. I already have a full time job, but for the most part I’m still in need of additional earnings. What advice do you have for someone like me who would mostly be available during evenings to make some decent money working from home? I appreciate anything you think will help, thank you!
Like most work-at-home jobs, the amount of money you make depends on your experience level and any specialties you may have. According to Salary.com, annual salaries for technical support representatives range from roughly $29,600 to $43,300 with a median salary of $34,400 a year. That breaks down to about $16.50 an hour, but again this figure varies widely.
However, if you're looking for realistic ways you can start earning money online now, then it really truly does boil down to seven paths you can take towards profit. Some will provide you with immediate results, helping you to address your basic monthly necessities such as rent, utilities and groceries, while others have the potential to transform your life by revolutionizing your finances in the long term.

Are you a professional in a field that can help answer questions for people looking for your expertise? Websites like JustAnswer and LivePerson match you up with people looking for answers to technical or professional questions. You can make money online by simply answering these questions and providing the right information to people based on their individualistic circumstances.
I’ve found that fear often stops aspiring consultants from starting a consulting business–or any business–and on my blog, I talk about how to overcome those fears. I also talk about practical, concrete things you can do to start and run a successful consulting business, along with tools, tips, tricks, and techniques for automating your business and keeping costs to a minimum. The info I give is applicable to most other types of businesses as well.
Shifting the focus to the time span, we may need to measure some "Interim Metrics", which give us some insight during the journey itself, as well as we need to measure some "Final Metrics" at the end of the journey to inform use if the overall initiative was successful or not. As an example, most of social media metrics and indicators such as likes, shares and engagement comments may be classified as interim metrics while the final increase/decrease in sales volume is clearly from the final category.
It’s not the sort of online money making opportunity that’s covered in glory, but everyone needs a set of eyes to make sure the numbers add up at the end of the year. Every business and most individuals need someone to help prepare tax returns, especially time or resource-strapped small business owners. The Income Tax School provides an array of training programs that'll certify you with tax prep in as little as 10 weeks, and once tax season rolls around you'll be able to charge an average of $229 per return as a freelance tax preparer with this side business idea, reports CNBC.
Do you have a room that has its own bathroom and is private from the rest of the living space? Are you near attractions such as a tourist area, sports stadium or venue for a large annual event? Or is your home in the country with spring peepers, summer crickets and crisp fall nights that could give a city-dweller a weekend of peaceful living? Say you can rent the room for $150 a night for Friday and Saturday nights 48 weeks a year--that's $14,400 in revenue! Utilize what you have and create a unique experience.

So, where are we supposed to turn to make money the legitimate way online? This isn't just about generating passive income; this is also about finding ways and means to create an active income through the conveniences afforded to us by the internet that will not only help us with our debt obligations, but also empower us to save, invest and get really rich in the future.
That’s not to say that blogging isn’t a real work-from-home option. I personally know dozens of people who make more than six figures a year from their blog, including my own family. In fact, I’d highly encourage you to start a blog if you feel inclined. Eventually, it can be a great source of residual income. Just don’t go into it thinking you’re going to make a ton of money right out of the gate.

Better yet, you can even upload your own book to one of the world’s largest book sellers: Amazon. With Amazon self-publishing, you set the price, retain the rights to your book, and get access to Amazon’s massive audience. For every sale, you keep 70% with Amazon taking the remainder as a fee. If you want to get started, check out Tara Gentile on CreativeLive as she shows you how to use your existing body of work to write an eBook within the next week. Who knows, you might just write one of the best business books of this year!


In 2017, there were almost 90 million pet dogs in the US. Which has opened up a huge opportunity to make money online as a dog watcher or sitter. Specialized sites like Rover or Care.com connect pet owners with pet walkers, sitters, and boarding houses to help look after their best friends when they’re at work or on a trip. If you’re an animal lover, you can make extra money and get to spend some quality time with a furry friend.

Also, there’s one important thing you should know… I am personally biased when it comes to the reviews on my site because I’m a member of all of the top 10 home business opportunities listed below. They are how I make my living from home. If you decide to join one, you will be joining my team and possibly helping me make more money in my home business. But hopefully, I’ll be helping you make money too by connecting you with a truly outstanding work-at-home business opportunity, and helping to train you to be successful in a home-based business just like I am! 🙂


Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016).[43] Another element, which is affected within digital marketing, is ‘viewabilty’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).[43]

I kind of “fell into” my at home business. I was a customer of their website division a few years ago. When my husband got downsized – I closed my business and started working with my current company. It’s been such a blessing to be able to stay at home (2 girls in elementary school) and help contribute to our family. When our company started another division helping non-profits with alternative funding – it was something I was passionate about. I feel very blessed to have found the real deal with my at home businesses and in the two years I’ve been with them – it all keeps getting better.

A disadvantage of digital advertising is the large amount of competing goods and services that are also using the same digital marketing strategies. For example, when someone searches for a specific product from a specific company online, if a similar company uses targeted advertising online then they can appear on the customer's home page, allowing the customer to look at alternative options for a cheaper price or better quality of the same product or a quicker way of finding what they want online.

Another way to utilize your talent and business skills is to run corporate workshops online. Businesses are always looking for unique ways to help educate their workforce, and if you can package your talents into a day or half-day long session, you can sell that to companies all over the world to make money online. Start by building a portfolio and then reaching out on LinkedIn to influencers at relevant companies to see if they would be interested in you teaching their team.

Thank you for this info. I have twelve tumors and most are on my back. I want to work and need my children to see that I am still able to bring something to the table. This disease is inherited and they both have it. I have State insurance so I have little hope of getting the help I need. I don’t let them know that but am constantly pushing them to get a career that has good insurance and one that will take them to unimaginable places with insurance lol. I needed this article it has gave me hope. Thank you and God bless. P.s. if you have more info plz email me. I am open to any ideas you might havee.

As digital marketing continues to grow and develop, brands take great advantage of using technology and the Internet as a successful way to communicate with its clients and allows them to increase the reach of who they can interact with and how they go about doing so,.[4] There are however disadvantages that are not commonly looked into due to how much a business relies on it. It is important for marketers to take into consideration both advantages and disadvantages of digital marketing when considering their marketing strategy and business goals.

If you want to help shape digital products in their early stages, joining an online focus group or answering survey questions is a great way to make extra money online. They don’t pay as much as some of the other options we’ve highlighted, but you can join groups on sites like Survey Junkie, Swagbucks, and IPSOS that pay out through Amazon gift cards, check, or PayPal. You’ll be asked to provide a bit of information about your demographics (age, location, etc…), but after that you can get going making money through surveys.
Almost everyone has a few boxes of books stashed away in the house somewhere. Why not make a business out of them? In order to gain customers--especially repeat customers--you will need to have some regular shop hours. Make your shop known for something-a specific category (or two) of books, having some first editions for sale, all paperbacks a dollar and all hardcovers two bucks, and/or a swap program. Maps, illustrations, postcards, greeting cards and magazines are good sidelines to include in your shop.
As a transcriptionist, you will transcribe either video or voice recordings into written words. Although medical transcription is what usually comes to mind, the fact is that there is now far more need for general transcriptionists. With businesses and bloggers turning increasingly to podcasts and video to reach their audiences, these mediums are often turned into written content for marketing purposes or training materials.
Join a startup accelerator: Another great option is to apply to a startup accelerator like Y Combinator, 500 startups, or TechStars, where a group of investors will help coach you, connect you with potential partners, and provide startup cash in return for a small stake in your company. The competition is tough to get into these, so don’t rely on them as your only path forward.
However, like anything else truly worthwhile, apps require a significant investment of your time or money upfront. If you don't have the skills, then you have to hire someone who can assist you in creating a great app. But first you need to come up with an idea that will sell. Do the proper market research and analytics to come up with the right app.
I’ve found that fear often stops aspiring consultants from starting a consulting business–or any business–and on my blog, I talk about how to overcome those fears. I also talk about practical, concrete things you can do to start and run a successful consulting business, along with tools, tips, tricks, and techniques for automating your business and keeping costs to a minimum. The info I give is applicable to most other types of businesses as well.

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.


Every year, hundreds of millions of documents are notarized in the United States: wills, mortgages, citizenship forms, handgun applications. While for decades, this has all been done in person, there is a budding crop of sites that allow notaries to take their services online. If you’re already a notary, you can sell your services online. Or, if you want to get started, check out the National Notary’s checklist for becoming a certified notary.
Etsy: While Etsy's popularity has declined recently, it's still a great resource for selling handmade items online. No need for complex ecommerce sites or merchant accounts or any sort of automation. The company takes a commission of every sale and charges a small listing fee per item. But many still use Etsy as their primary source of income. The best part is that you can also sell digital products on here such as poster designs. 
Content marketing specialists are the digital content creators. They frequently keep track of the company's blogging calendar, and come up with a content strategy that includes video as well. These professionals often work with people in other departments to ensure the products and campaigns the business launches are supported with promotional content on each digital channel.
×